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Studies prove that motivation within an organization comes from the leaders. And for leaders to motivate their employees, they must understand the underlying principles of motivation, from the basic theories from Maslow, Herzberg and McGregor to techniques like how to give positive feedback.

“How do I motivate my employees?” is one of the most common questions managers ask. But according to Dr. Sashkin, it’s the wrong question to ask. The question should be, “What can I do – as a manager – to capitalize on the motivation my employees already have?”

Abraham Maslow’s “A Theory of Human Motivation” has been the standard for understanding what motivates human behavior since it was published in 1943. But despite the popularity of Maslow’s theories, few experiential training materials have been available to trainers. Until now, that is.